Wednesday, 4 March 2009

ICM: Creative Development





Today a bunch of us visited ICM's offices in Headingly to meet the team. We're now split into 2 groups, Bel, Toni and Me called "Fred" and Jimmy, Andy and claire are called "Milk and 1 Sugar". Kind of race-horse-esque names... except Fred's...

Anyhow, we're entering the chipshop awards for a pitch which should be fun, they're basically looking for a joke which can be used as an advertising/ promotion idea... I think there's alot of leverage for fun here, as we get to decide the brand and idea. so in a way there is alot of free-roaming which can bog us down or positively... allow us to be really creative. The initial pitch is next monday so not got much time, and then the pitch tot he board on wednesday so monday evening is really a case of touching it up. We are looking to win over the board. haha, second place is the first loser. Go on team Fred!

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