So in order to widen and deepen my grasps into the library signage brief, I spent a few hours coming up with a logo to which then could be applied to other media which the Library could use it for. I think this makes sense they had taken me off some of the panels and reduced the workload by a fair bit which left me rather unfulfilled. In return I got given the duty of doing some photocopier posters etc, and now I think it is appropriate to add this to the branding as it seems logical. Notices can have the logo on it, and it ties up a large (formerly looser) section of the project which I hadn't intended to partake. The library also has their own flyers and leaflets which I have re-designed and made more... suiting to the branding.
Above are the photos of my development with the logo. I selected a very simple 2 shape logo, the reasoning for this is that the library has a very distinct architectural build of an arched roof leading to a section with an upstairs (the mezzanine... hence the square section). It made sense as a visual representation. I saw no point in having to brand it with an actual name, although originally sought to but felt that the library is not a corporate organization and as it stands, exists within the knowledge of those within the institution and those in the local area. It is distinct enough for the population it currently reaches out to. Without sounding like a contradiction, a brand like Apple with their "apple" manages to be iconic without using the actual spelt word of the organization.
Its simple, it works, it can work on any scale, any colour, its versitile, it says enough without saying anything. Job done?
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