I sent off my Design context, its finished. I hope to receive it (or the 3 copies I ordered) by next week or the week after... which really is the cut off point. I hope that it looks alright as I am a bit scared they may mess up the full bleed formatting. The website was a real pain and a trouble to understand and I spent from 11 till 5pm trying to upload it in the way they required. Even though the page dimensions which they supply on the website for full bleed do not measure/ add up mathematically correct and the explanation was very vague.
Anyhow, finally sorted it so that it would upload without any error messages, and i am hoping that they will trim it to the point that they said they would. Otherwise my book is going to look weird.
I am proud of it, I feel as though I responded to the brief to the best way logically and systematically that I could. As a synthesis and carefully thought out resolution to my design context. I chose to deal with it in a format which suited my interest in type and layout. I chose to look at selected works/ projects by specific agencies, yet wanted the work to speak for itself by not reviewing it with my opinions on each page as I think that the "about" paragraphs (sourced from the their websites) explain what the methodology and rationale of each agency/ studio would be enough to understand why and where they are coming from.
I went through a lot of interviews, with the aim to find out specific quotes which reinforce my beliefs in design by other people. I believe graphic design is problem solving. I believe our role (when taking on a job) is to better society, help a client or speak to an audience in the appropriate manner. No matter what means (well... in my case, preferably using typography) it should do something and it should have a reason for being what it is.
There are a lot of graphic designers out there which I presume, share my beliefs. It seemed difficult to find more up to date designers who shared this belief, as I think these beliefs are predominantly adopted by traditional modernists who pretty much said it all. There is of course, a lot of work by studios which are for a purpose, that is the difference between design and art.
The section in the back with useful information/ reference material was put there because I felt that it was important that this publication would be useful to me. There are words in the glossary to do with type and layout for editorial and just elitest slang which is important if one day I meet one of the elite elite and strike a conversation with them... Who knows? Its odd how things turn out these days.
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