Thursday, 16 April 2009

Research: Type in Paris





I forgot to mention I was in Paris for a few days over easter and while I was there I took photographs of signage and what I felt were French applications of type which were different to what we get in the UK. So... other than the fact that my girlfriend went mental at me for "wasting" memory card space to take pictures of signs in the Louvre, I think I found some interesting stuff. Here's a few images, but I don't think its possible to upload them all on a post.

I particularly liked the Grey signage for the Louvre, it was kept in a glass frame but they could essentially change any of it they wanted as the details were o business card sized sheets, so if anything was moved around then they wouldn't have to print off a whole new sign. Also, the fact that it was all about 12pt type, and at eye level where someone could get up close to it meant that it suited a museum/ gallery as people would have to creep up to them quietly to get directions.

The road signs were awesome, I dont even know what it means but it looks more impactful than "GIVE WAY" in transport. It looks like Helvetica Condensed Bold which is prominent throughout the city. Everything was centre aligned, it just seems a lot more powerful to align type in that way for that typeface.

And the type for the underground "Hotel De Ville", simple. So simple.

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