YCN: Table Tennis ain't my kind of sport.

So today I've decided to drop the table tennis brief, as I don't feel it is suitable for my context and also importantly its not the sort of brief I want to be doing anymore. It wasn't going anywhere as I don't feel the need to have "funny" briefs in my portfolio as I already have 2 or 3 and wish to make my work more serious and "useful". Not a great loss, I worked out I'd spent about 1 and a half days in total of my time on it, mainly researching and spanning out ideas as I've been developing my PPD identity stuff.

Even spending a while looking at the other YCN briefs haven't tickled my fancy so going to see what possibilities I can come up with for the ISTD ones. As well as that, I'm writing up some ideas for other briefs at the moment which should materialize by the next one on ones.

PPD: Website development

As part of the FMP, I have been getting together my website on dreamweaver. It's been good practice playing with dreamweaver as part of my development for onscreen purposes. I am trying to keep it basic as to not detract from the focus of the work, yet I want to give my tone of voice through it, and some colour. Which I promised to do in this module.

Research

MET studio.com

London based design studio specialising in exhibition, signage design. May contact them for an interview perhaps.

Research: Awful logo

Upon researching into Accessibility, which might I add; includes the area of logo design. Logo design can be accessible design as it aims t include and target mass target audiences by being as memorable as possible. It shares the principles of accessible design.

Who said a bad logo isn't memorable though? Because I'll probably never forget this one. ha. subliminal messaging about child molestation?

End of Year Show entry update

Been working on the End of year show promo stuff, not sure where I'm goig still. spent 2 days on it now. Done a tonne of ideas, bit of an obvious one where I'm just trying to order the courses into graphic style categories. Although the results for that haven't come out the way I've hoped I decided to work on a title font.

funny that I've developed 2 typefaces for this brief.

here's one.

I've called the event "Testimonial".

Research : Thinkdust Studio

www.thinkdust.com


multidisciplinary graphic design studio, "thinkdust" do some really interesting work, found them on the typographicposters.com website, they're from nottingham. may knock on their door and see what they think of my stuff.

PPD: Portfolio

Updated my portfolio, finally.

I have printed it out all over again, emptied the contents of my wallet at James's digital dungeon. Its now portrait, and better designed (laid out). However some of the black has bled into some of the thin white letters which means I have to reprint some of the projects. I'll sort this out next week so its ready for viewing by agencies or whoever. I think I may have to consider including some more design development work, such as development sheets and rough drawings. I'm gonna wait to get some feedback before I spend any more money on printing.

Research: Brooklyn Superhero Supplies

In Brooklyn New York, they have this shop.

I think the POS outside is marvellous. Beautiful use of typography and layout, especially for the outerior of a shop, its very different. comfortable. american. masculine. traditional/ vintage. yet contemporary.

Fantastic.

Dissertation Completed

Handed in the most traumatic experience written piece of work to date yesterday. I'm currently getting on with the End of Year exhibition brief. So...

At the moment focusing in on categorizing each course with a colour, thus making sense of the whole thing.

Erm... not sure where to go withit, I think I'm going to go back and work on a concept as well to strengthen it. This isn't going to last forever, just gonna enter it and see what happens. But just grateful I'm back to playing with colors and not words anymore.

Also...

This is the conclusion to my essay... well, the first paragraph. hahaha.



"Is Helvetica the typeface of capitalism?"

Helvetica is not the typeface of capitalism, it exists widely within capitalist society therefore the development of this misconception is understandable. Multinational capitalism promotes Helvetica prominently, yet society forgets that Helvetica exists in less prominent situations. As mentioned previously its indefinable quality allows it to adapt to almost any application, and this same unique quality has gained it mass popularity.

Research: Bunch

Just been on Bunch's website, thought I'd pull out some stuff from their site to remind me of my contextual development references. Clarity of design is integral to their practice, and you can see the level of thought gone into their logos as well as their work for the higher budget clients.

FMP: More research

Just found these ones for Adidas, im guessing they are to do with celebrity placement however you can see that they were filmed with a sense of home-video or closeness to the celebrity. I'm guessing they're aimed at the sort of people that post youtube videos of themselves playing football with mates.

FMP: Accessibility & YCN : Table Tennis Research

As I am now investigating Accessibility as an umbrella theme, I have taken onboard the Anomaly brief, "To encourage people to play Table Tennis".

Because I it would be very hard to demonstrate this sort of research on paper, I have decided to upload some footage on youtube of table tennis. what I am trying to find from this research is the excitement, the satisfaction from the sport. Like in football, its to do with how sweet someone can volley from the first touch, or in golf, that "click" when the club kisses the ball perfectly that you don't even feel any resistence from tee-ing off, or in basketball, when the ball falls through the hoop and makes the infamous "swoosh" sound.

What is it in table tennis?











It seems its obviously a sport cultured by people in oriental asia, not least to say I think peoplein the west are aware of that and are perhaps apprehensive of taking it up, just as the rest of the word recognise that American football is for Americans.

Pinning down the attractive aspect of the sport could be the spinning technique, using the rubber circular bat. This is significant. The style of swing is unlike any other sport, the body posture is very different, very low center of gravity and the ability to maintain hand eye coordination as such pace is incredible. It doesn't seem to be as physically demanding as most other sports, they look to be quick on their toes but not in sprinting bursts, just kind of tip-toeing. the Sound of squeeky nike trainers is significant to this too, like basketball arenas.


hmmm... Let the mystery unravel.